- Time Frame: 2.5 or 3 hours. Longer time for more participants.
- Suggested number of participants: 6-18
- Materials needed: Blank thank you notecards [do I include worksheets here?]
- Room Setup: tables of 4-6
You have interesting stories to share — stories that can help make the world a better place. And journalists can help you share your story, especially if you help them do their jobs. In this popular Boreas workshop, you’ll get to meet, conduct mock interviews with and learn from local reporters. Learn how to pitch stories and give a great interview.
- What is the value of a community and network for leadership?
- Who is in your network? How are you connected to them? Why do you value these relationships?
- What skills/competencies/perspectives are you interested in developing, and who can help you do so?
- How do you keep connected and be of help to people in your community and network?
|Facilitator Outcomes||Participants will be able to:|
||Describe why relationships matter for leadership, careers, and impact and express understanding that generosity in relationships is helpful in this work.|
||Visualize their own key relationships and networks and recognize important connections, missing links, and useful patterns.|
||Articulate skills/capacities they would like to develop and identify potential people who could be mentors for developing these skills/capacities.|
||Discuss ways to keep vibrant network connections and use the tool of writing a thank you note.|
||Recognize that they have many things to offer others in their networks and community and practice doing so.|
||Propose an action step or two to improve network relationships.|
|1:30 – 2:00||Introductions & Icebreakers
|2:00 – 2:30||Connecting the Dots of Your Cultural Background
|3:00-3:50||Case Study: Why Diversity Can Lead to Better Ideas|
|4:10-4:30||Reflection & Integration
Ask students to share what actions steps they will be taking.
We recommend sending out the pre-workshop email one-week before and a short follow-up two days before the workshop. This workshop does not require any pre-work before the workshop, but you could include a link to a TED Talk to help prime students for the workshop experience.
Here’s an example:
Dear Workshop Participants:
There is no pre-work required for this workshop. You will need a pen. If you do have 18 minutes to spare, we recommend watching this TED Talk, “The danger of a single story” before the workshop.
We look forward to meeting with you soon,
We recommend sending out the post-workshop email within a day or two of the completion of the workshop to get feedback while experience is still fresh.
Here’s an example:
Dear Workshop Participants:
If not, what did you hope to learn that you would like to see in a future workshop?
What were the most valuable take-aways?
Do you have a better understanding of how members of the media view your pitch?
Do you feel more prepared to pitch your research to the media as a result of the workshop?
Please use this space to offer any other feedback you feel would be useful for the facilitators and for future workshops.
Dahlstrom, M. F. (2014). Using narratives and storytelling to communicate science with nonexpert audiences. Proceedings of the National Academy of Sciences, 111(Supplement 4), 13614-13620.
Nisbet, M. C., & Fahy, D. (2015). The Need for Knowledge-Based Journalism in Politicized Science Debates. The ANNALS of the American Academy of Political and Social Science, 658(1), 223–234. https://doi.org/10.1177/0002716214559887
Shachar, O. (2000). Spotlighting women scientists in the press: Tokenism in science journalism. Public Understanding of Science, 9(4), 347-358.
Bell, A. (2016). Media (mis) communication on the science of climate change. Public understanding of science.
Communicating the Thrill of Science Through Journalism
In the first of five films from the Wellcome Trust about science communication, Tim Radford describes the art of journalism.
NPR Panel: Tips from Science Journalists
Reporters Chris Joyce of NPR, Juliet Eilperin of The Washington Post, and Alan Boyle then of NBC News, discussed effective science communication during a panel on “Working with Print, Broadcast, and Online Media” at the 2013 AAAS Annual Meeting Communicating Science seminar. Hear their tips
Center for Public Engagement with Science & Technology
The Center for Public Engagement with Science and Technology provides scientists with communication resources, and it also facilitates dialogue between scientists and the public about the benefits, limits, and implications of science.
Ecological Society of America
This article contains tips for researchers on contacting relevant journalists and structuring a pitch for the media member in question.
How to Pitch To a Science Editor
A host of tips and perspectives for doing your homework and crafting a pitch to get stories published in science sections of publications.