- Time Frame: 2.5 or 3 hours. Longer time for more participants.
- Suggested number of participants: 6-18
- Materials needed: Participants will need laptops (cell phones can also be used)
- Room Setup: tables of 4-6
What is the world is finding out about you online? How can you be more strategic about that? How can the internet help you advance your career? This workshop will help you think broadly about your online presence and the world of social media.
How can I integrate my story in social networking, and presentations to optimize my professional potential?
What audiences might I come across and how can I adapt my story to have maximum impact for each group?
Who can I emulate or relate to, that tells a similar story?
|Facilitator Outcomes||Participants will be able to:|
|1. Introduce the difference between social media and social networking||Describe how social networking can be used in their own research and career planning, and also think about ways social media can be used to share information.|
|2. Help participants understand how their current social media profiles are being perceived.||Recognize their own social media footprint and what others may infer from their social media presence (or lack thereof).|
|3. Provide an overview of the pros and cons of various social media platforms and level of engagement.||Articulate social media platforms they would like to develop and identify potential people who could be seen as social media “mentors”-people they aspire to be like.|
|4. Facilitate conversation about strategies for various social media platforms (Twitter, Facebook, Instagram) and which technologies can help||Discuss ways to keep vibrant network connections and use tools to streamline social media outreach and networking.|
|5. Create a conversation around the pros and cons of social media.||Recognize that they can tailor their social media presence in a way that fits with their goals, lifestyle and personality.|
|6. Debrief workshop and ask participants to commit to an action plan to enhance their social media||Propose action steps to enhance social media presence.|
|1:00 – 1:15||Introductions & Icebreakers
|1:15 – 1:35||Google Your Partner
|1:35–2:00||Introducing “Your Brand”
|2:00-2:20||Discussion of Pre-Reading-New York Times Articles|
|2:30-4:30||Intro to Social Networking
We recommend sending out the pre-workshop email one-week before and a short follow-up two days before the workshop. This workshop does not require any pre-work before the workshop, but you could include a link to a TED Talk to help prime students for the workshop experience.
Here’s an example:
I am looking forward to this Tuesday’s workshop, Your Life Online which will be taught by Dr. Michelle LaRue. You may be doing activities that involve accessing the internet, so please bring a laptop or other device to go online.
If you have time, check out these two recent NY Times pieces about social media and work.
Quit Social Media: Your Career May Depend On It
Don’t Quit Social Media: Your Career May Depend On It
See you tomorrow,
Program Director, Boreas Leadership Program
We recommend sending out the post-workshop email within a day or two of the completion of the workshop, to remind participants of any actions they planned to take on going forward, and to get feedback while experience is still fresh.
Here’s an example:
Dear Workshop Participants:
If not, what did you hope to learn that you would like to see in a future workshop?
What were the most valuable take-aways?
Do you now have an increased awareness of risks in your online life?
Do you feel like you know how to adjust your online presence to meet your objectives and protect against risks?
Please use this space to offer any other feedback you feel would be useful for the facilitators and for future workshops.
Bik, H. M., & Goldstein, M. C. (2013). An introduction to social media for scientists. PLoS biology, 11(4), e1001535.
Brossard, D., & Scheufele, D. A. (2013). Science, new media, and the public. Science, 339(6115), 40-41.
Newman, T. P. (2016). Tracking the release of IPCC AR5 on Twitter: Users, comments, and sources following the release of the Working Group I Summary for Policymakers. Public Understanding of Science, 0963662516628477.
Bohnert, D., & Ross, W. H. (2010). The influence of social networking web sites on the evaluation of job candidates. Cyberpsychology, Behavior, and Social Networking, 13(3), 341-347.
My Life Online
A resource for kids, but the perspective and tips are universal, especially given how little many of know about our true online exposure.
Communicating Science Online
From AAAS: Strategies for online communication online and social media, best practices, defining your audience and selecting the right platform.