Yufei Ren
Behavioral and experimental economics; behavioral operations management; decision support; sustainable operations and management; gender equality and social identity; trust and organizational behavior; supply-chain resilience
Background & Expertise
Yufei Ren is an associate professor of economics in the Department of Economics and Health Care Management at the University of Minnesota Duluth. His research uses behavioral and experimental economics and analytical modeling to examine individual, organizational and supply-chain decision-making. His primary interests include sustainable operations, behavioral decision support, trust, gender equality, social identity and institutional inequality.
Ren has published approximately 20 peer-reviewed articles in leading economics and business journals, including Management Science and the Journal of Public Economics, and his work has received nearly 1,900 Google Scholar citations. His sustainability-related research examines managerial trust and sustainable practices and includes ongoing work on environmental information disclosure and the social and environmental consequences of overconsumption. Another major research stream investigates gender inequality, social identity, discrimination, and unequal economic and workplace outcomes.
At UMN Duluth, Ren has served as secretary and co-chair of the Employees of Color and American Indian Association, where he supported mentoring, belonging and inclusion-focused initiatives. Through interdisciplinary collaboration, Ren seeks to determine how environmental-disclosure policies and market incentives can improve firm and consumer decisions while reducing the environmental and social costs of consumption.